“If it can be a test, test it. If we can’t test it, we probably don’t do it.” — Stuart Frisby, ex Director of Design at Booking.com The Booking.com website boasts one of the highest conversion rates in the industry, at 2-3 times the industry average. They’re seeing continued growth (26.02% revenue YoY), over 557 million web … Continue reading Lessons from Booking.com experimentation culture