Further reading
- Startup KPIs and A/B Testing – Jeff McClelland
- Data + Intuition: A Hybrid Approach to Developing Product North Star Metrics – Albert C. Chen & Xin Fu
- The red flags and magic numbers that investors look for in your startup’s metrics – Andrew Chen
- How do you do product discovery? – Gibson Biddle
- Duolingo’s product analytics – Duolingo
- Why Consumer Product Metrics are All Terrible – Andrew Chen
- Pirate Analytics for Start ups – ProductPlan
- Better Understanding Product Analytics – Dan Olsen, Youtube
- Measuring the right North Star metric – Mind the Product
- The Product Metric that Matters – Martin Eriksson
- What are vanity metrics – and how to stop using them – John Cutler
- North Star Metric template library – John Cutler
