Skill level
PM, Snr PM, Group PM
Product managers and product leaders at companies of all sizes.
People at companies that have found product market fit.
9 modules•156 topic pages•~19.1 hours total
Everything you need to know and do to set yourself up for success, and get the most out of this product strategy course.
This week you'll learn what a product strategy is, and create a plan to develop your own product strategy over the next seven weeks.
This week you'll learn how to get a better understanding of your users by mapping out their experience, and mapping their thoughts and feelings to the touch points they have with your product.
This week you'll learn how to develop and strengthen your competitive moat, and why this will allow you to maintain high margins.
This week you'll learn how to create a compelling vision that aligns those around you and inspires them to produce great work.
This week you'll learn different ways to put your strategy into a coherent structure, and how to avoid common pitfalls that reduce your strategy's effectiveness.
This week you'll learn how to estimate the impact that your strategic pillars or individual features will have. This will include practical tips on creating a clean, simple model that makes your thinking clear to others.
In your last week, you'll learn how to visualise and communicate your strategy to stakeholders by selecting the right format of roadmap to meet their needs.
Now that you've completed the Product Strategy course, we'll recap the artefacts that you've created, and discuss what to do next.
This 7-week online course helps senior product managers and product leaders build a robust, actionable product strategy that aligns stakeholders, defines users and competitive advantage, and translates vision into business impact. You’ll learn how to research users, map journeys, define strategic pillars, model impact, and ultimately create a roadmap tied to commercial goals.
With practical exercises and templates, this product strategy course is ideal for leaders in PM, GPM, or VP roles who want to deliver high-impact products with clarity and structure.
Co-founder, Hustle Badger · ex-Depop, Rocket Internet, FutureLearn
Ed has spent 15 years building and leading product teams at high-growth companies. He’s a former CPO and has led product organisations at companies like Depop, FutureLearn, Rocket Internet, FYLD and JobandTalent.
Ed co-founded Hustle Badger in 2022 and has since taught hundreds of product managers on AI skills and how to succeed as a product manager.
“I am doing the Job Hunting course. I really like the simplicity and the format as well as the actionable tasks. I now have much more clarity on my career and next steps.”
David ZakiPrincipal Product Manager Zalando
“Appreciate the weekly demo and networking sessions which has been a source of inspiration to learn and get feedback from co-participants. I have already recommend the course to community of UX and Product team in my workplace. The course has helped uncover how to turn ideas to prototype.”
Elijah SopadeSenior Product Manager, Flagstone
“Hustle Badger's Build With AI course was fantastic! The structure helps you gain a foundational understanding of AI coding tools quickly and with each week building on the next you walk away with a new toolset to bring all sorts of ideas to life. It's been a game-changer for me in terms of how I test things at ideas and optimise my workflow.”
Philip OlivierHead of Product, QDEX AI
“I highly recommend Build with AI to anyone interested in delivering into the world of AI building. Ed’s guidance made all the difference - he was always on hand to clarify concepts yet stepped back enough for us to experiment and learn by doing. The class itself was thoughtfully structured, giving us a rapid-fire dive into real AI tools without ever feeling overwhelming. It struck the perfect balance of direction and freedom, leaving me confident to keep building on my own.”
Maria KhotinSenior Product Manager, Trainline
“Super practical and low-key, this cohort gave me the push to actually try building with AI instead of just thinking about it. Weekly tasks kept it real, and the group setting made it feel collaborative, not performative. Ed kept the vibe supportive and grounded — a great way to get hands-on without the usual hype.”
Orsi BózsóProgram Manager, BMAT Music Innovators
“Loved joining this first AI sprint. Everyone brought great energy, curiosity, and excitement to explore what these tools can do. We learned together, dealt with the challenges of "vibe coding", and had fun along the way. I finally built an app called www.winegpt.app, an idea I’d been putting off for a while and honestly might have never developed without this sprint. Totally recommend.”
Patricio HervasGroup Product Manager
“I joined Hustle Badger a few months ago, after being made redundant and wanting to brush up on product topics and network better. The courses online are so well put together and easy to do self paced, and there are tons of other amazing resources. I also love the Slack community - product people asking each other questions and giving advice and sharing ideas. I’m happy to say that I found my next role as a PM through this network! I’d recommend HB to anyone wanting to learn more about product, or build up their network with amazing like-minded product people.”
Sophia LiakosProduct Manager @ Sanctus
“Hustle Badger is fantastic for practical product advice and best practices. The Team is great at crystallising the most important points and core concepts into easy-to-apply frameworks and tools. And it's not just for up-and-coming PMs but also for Product Leaders to get the best from themselves and their teams.”
Aktar SomalyaVP Product, Innovid
“Hustle Badger provides a wealthy and varied mix of content that can suit different approaches. From time to time I varied from just the free articles to more in-depth insights and I've always found insightful and well-thought content.”
Erin CasaliVP / Sr Director of Product & Design
“Hustle Badger has been a brilliant source of information for my team and I. The wisdom is clearly hard won, neatly summarising experience from some serious players in the product game. Content is well laid out, pragmatic and clear eyed, evading the idealistic product advice cliches we've got used to over the last few years! Ed and the Hustle Badger team's LinkedIn posts are often quoted around our office. I would not hesitate to recommend it to product managers and product leaders, or really anyone attempting to run a product led business more effectively.”
Cal LiddleVP Product, Zappi
“I've been using Hustle Badger for a while now as a coach, and reference it a lot with my product leadership clients. They distil complex concepts down to understandable and easily replicable steps, and do a really thorough job of it. Although technically teaching 'best practices' I love how practical the team are around the fact templates and frameworks need to adapt to organisational messiness. Honestly, I couldn't write it better myself, so thank you for doing the work for me!”
Emma van DijkumProduct Leadership Coaching
“Great knowledge ressource about product management and its related challenges. Your content helps me reflecting on my own activities and strategic projects. thank you !”
Romain LardetGlobal Product Director, Vögtlin Instruments GmbH
“Actionable advice and practical resources that either help you get started quickly with something new or efficiently increase your understanding of something familiar. I recommend it to all professionals in product leadership roles.”
Skander HamadaDirector of Accelerator Solutions (Product Strategy) at Encodify A/S
“Hustle Badger's content really helped us shape and define product strategy within our startup!”
Emma HeapCEO & Founder
“Great suit of frameworks and templates specifically tailored for product management topics. Highly recommended for junior to senior product folks alike and to anyone breaking into product management. I've benefited from the templates which have helped me put my thoughts in a structured manner and also saved me starting from scratch.”
Vishal Gupta
“Hustle Badger is my first stop when I'm faced with a new problem or challenge in the product space. As a start-up PM, it has given me brilliant frameworks and practical advice to action. This has helped me build better products, improve cross-functional relationships, and find better roles.”
Tom AnsellHead of Product, Zellar
“The Badger is a wealth of concepts, ideas, and tactics to help understand and drive user engagement and value for any product professional. It's well written and easy to understand and provides a common language for teams to discuss, explore and execute on programs to drive growth. Get someone on every team to read the newsletter, summarize and share it across your company to build a better shared understanding of how to serve customers and the business better.”
Mike McGuireDirector of Design & UX - Platform, Strategy & Growth
“HB provides an invaluable bank of resources that allow me to validate, challenge and change my thoughts and direction. The information and insight is high quality, trustworthy and translates into real commercial and operational situations.”
Tim MacIvorData & Digital Transformation Director, Sodexo
“Thank you for your work that help beginner product people like me. Really appreciate all your work”
Sherly Risman
“For anyone working in Product Management, Hustle Badger is an essential subscription. Out of the hundreds of newsletters out there, there's too much self-promotion and generic advice. Hustle Badger offers real-world examples with an incredible amount of detail and in-depth outcomes that is invaluable reference material, even for seasoned PM's.”
Olli SiebeltDirector, Brand/Product/UX
“Pound-for-pound the best PM learning resource on the internet. Has actionable solutions for almost every problem I've faced as a PM”
Simeon SupervillePunto Health
“It effortlessly sifts through the web's noise to deliver the most relevant and useful product resources in a simple, ready-to-use format. Thank you for making my job easier!”
Arianna CecchettiProduct Manager, Cloud Academy
“Hustle Badger shares clear and concise guidelines on Product Management, and is very useful to help people upskill, and to drive change in an organisation”
Roelof KannenbergProduct Leader, CV-Library
“Thought provoking content delivered in easy to read format!”
Jen TelfordLead product Manager at UKG
“Practical advice and helpful guides for PMs. Hustle Badger is my trusted product advisor for meaty topics. It reminds me to raise my head up to see the bigger picture of day-to-day tasks and focus on how to sustainably run a great product team.”
Louise BaldwinDirector of Product, JobandTalent
“Concise and inspiring content from product guru Ed Biden. You'd be foolish not to pay attention.”
Angus InnesSenior Product Manager, Planes
“Excellent resource that bridges the gap between theoretical and practical product management best practice”
Angus WattSenior Product Manager, Underdog Fantasy
“It's become my source as a starting point whenever I got asked about topics that are covered at HB”
Rasoul JabariDirector of product management, Divar
“Hustle Badger has been a great resource for mentees that are interested in product management and would like more resources about the career, and also for those in their first years as a PM. I personally like to browse the content to reflect & challenge my own perspectives, as well as stay up to date on current thinking.”
Alina CahillSenior Principal Product Manager, Zalando
“Hustle Badger is my go-to site for well-written, clear and easy to understand guidance and frameworks for Product Management.”
Munaj AhmedSenior Product Manager, Hometrack
“I've always found building products to be a complex task, and sometimes it's easy to lose sight of the ultimate goal. Hustle Badger has been instrumental in reminding me that at the heart of it all, the key objective is to deliver value to both customers and the business. This simple yet powerful message has helped me in aligning my team and focussing on the most important aspects of our work.”
Paul ConnorHead of Product, SimplyHealth
“The Claude Code course gave me the fundamentals of working with an agentic harness. Whatever tool I'm using next year, I'll know how to think about it.”
“If you are a product leader, this course gives the confidence and concrete frameworks to transition from ‘we should experiment with AI’ to ‘we are executing with AI.’”
“If you need a nudge, some guidance on tools, and a safe space to get tripped up without shame—this is it. Highly recommend.”
“I have completed an intensive AI course with Hustle Badger and am now officially AI certified. A big thank you to Ed Biden for being such a fantastic teacher.”
“Can I say that Hustle Badger's AI Agents course is extremely good? It's already one of the most valuable courses I've taken in the last two years.”
“Beyond the technical skills learnt in the course, it provides a lovely community. I've learnt as much from my cohort as I did from Ed.”
“A great few weeks learning how to build with AI. Thanks to Ed Biden and Hustle Badger for the guidance, support and excellent course materials.”
“If you want to cut through the buzz into actually building useful apps and workflows… I can't recommend enough what Ed Biden and his team are offering!”
“Vibe coding is real and fun. I just published my first end-to-end web app using Google AI Studio, Vercel, and Cursor as part of the Build with AI course from Hustle Badger.”
“Just wrapped up the Build With AI live cohort with Hustle Badger — and it was one of the most practical, hands-on courses I've taken.”
“The emphasis was on execution, not just theory. Each week ended with a working product.”
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Ready-to-go templates and practical resources so you can put what you learn into practice straight away.
Worked examples and case studies in everything we do, so you can see how theory translates into practice.
Tried and tested materials, written by seasoned operators who learned what works at leading tech companies.
Succinct and concise. By eliminating unnecessary fluff we get straight to the point.
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Welcome to Hustle Badger! Joining the course is simple: complete enrolment by clicking on the Join button. It'll prompt you to complete your account details and pay for a Hustle Badger subscription.
The course is on demand, so it starts when you are ready to start. Just enrol and get going.
No — it's for anyone who wants to increase confidence in their product plans, understand their customers better and increase the impact they deliver.
The course is a self guided course, comprising multiple short chapters, topics and exercises. It works best for learners who like to learn by reading and then apply what they are learning in their day to day jobs.
No, this is an asynchronous, self-paced course. However Hustle Badger is a social learning platform: we encourage comments and discussion at each stage, and we facilitate live conversations in our community.
All materials are included in the course learning interface. If you have any issues finding them, please reach out at contact@hustlebadger.com.
Hustle Badger curates content from top product leaders and compiles them into courses to ensure that learners get the best materials available.
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Master product metrics and quantitative analysis to make better decisions
Gain a robust PM toolkit to drive strategy, manage stakeholders and create impact
