Product Strategy

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Welcome

17 minutes

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Everything you need to know and do to set yourself up for success, and get the most out of this product strategy course.

Article

3 minutes

What to expect

Article

3 minutes

How it works

Activity

3 minutes

Introduce yourself

Article

3 minutes

Making the most of it

Activity

5 minutes

Getting ready

Week 1: Create a timeline to develop your strategy

3 hours

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This week you'll learn what a product strategy is, and create a plan to develop your own product strategy over the next seven weeks.

Week 2: Understanding your users and their needs

2 hours

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This week you'll learn how to get a better understanding of your users by mapping out their experience, and mapping their thoughts and feelings to the touch points they have with your product.

Week 3: Establishing your competitive moat

2 hours

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This week you'll learn how to develop and strengthen your competitive moat, and why this will allow you to maintain high margins.

Week 4: Developing a vision to inspire everyone

2 hours

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This week you'll learn how to create a compelling vision that aligns those around you and inspires them to produce great work.

Week 5: Establishing the pillars of your strategy

2 hours

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This week you'll learn different ways to put your strategy into a coherent structure, and how to avoid common pitfalls that reduce your strategy's effectiveness.

Week 6: Linking the strategy to business impact

2 hours

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This week you'll learn how to estimate the impact that your strategic pillars or individual features will have. This will include practical tips on creating a clean, simple model that makes your thinking clear to others.

Week 7: Sharing your strategy

2 hours

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In your last week, you'll learn how to visualise and communicate your strategy to stakeholders by selecting the right format of roadmap to meet their needs.

Wrap up

6 minutes

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Now that you've completed the Product Strategy course, we'll recap the artefacts that you've created, and discuss what to do next.

Article

3 minutes

Artefacts

Article

3 minutes

Next Steps

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