All about us.
What Hustle Badger is
Hustle Badger teaches AI and core product management skills.
We’re a UK based edtech company who train folks from across Europe and the UK, North America, India, South East Asia, Australia and the Middle East.
In any given week, we see visitors from 175+ countries around the world exploring our courses and content.
We’ve also trained multiple enterprises across the UK and Europe, looking to upskill their teams.
These range from lean start ups to PE firms, to major enterprises and banks.
We teach across the hierarchy: from early stage PMs looking to nail the product toolkit, all the way up to executive only cohorts, for senior leaders looking to get hands on in a safe environment.
Core use cases for our content include mastering skills like discovery and design thinking, putting in place key foundations to lead your product organisation, such as strategies, visions, people tooling, and improving on execution – both AI enabled, and PM best practices.
Find out more about Hustle Badger for Business
What we offer
We offer a mix of free resources that can be accessed on demand (guides, templates), paid on demand courses or instructor led live cohorts, and a community platform.
We support enterprises with a mix of ondemand resources, live workshops, and bespoke programs
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We certify our learners, so that they can experience the satisfaction of not only learning a new skill, but being able to demonstrate their credentials.
We send out weekly emails packed with resources and no nonsense advice.
We also run a popular free live class program, where experienced operators and our instructors teach critical topics. Sign up to our newsletter to stay up to date.
Our core curriculum
We teach the fundamentals and core skills of AI for knowledge workers, and the full PM toolkit.
We teach from early stage beginners, all the way up to the C suite.
Examples include:
- Executive only cohorts: covering AI skills like Claude Code, Claude Code adoption, agent building and AI prototyping and building
- Individual cohorts: helping learners get hands on with Claude Code, learn agents and prototyping and adopt the core PM tool kit by learning about strategy, jobs to be done, vision, product execution and go-to-market
- Ondemand courses: covering a wealth of topics, from project management to PMs, opportunity solution trees, mastering product strategy and discovery, improving execution, AI evals, leading without authority, ChatGPT power skills and more
- Wiki: how to guides partnered with immediately applicable artifacts that cover everything from design thinking, product roadmaps, competency frameworks, PRDs, running delivery reviews, product market fit, actionable Claude Code projects to get you up and running and AI glossary guides
- Real examples from real companies: customer journey maps, jobs to be done, PRD examples, backlog examples and more
- Templates: actionable artifacts that you can use right away. Some of our top templates include 30/60/90 day onboarding plan for VPs, competency frameworks to help you run your teams, strategy docs and decks, and jobs to be done frameworks
- Miro Boards: we convert some of our best content into high quality Miro boards. This includes ideation workshops, product principles and personas, product strategy examples and more
- Infographics: ever wanted to stick something on the wall to coach your team? Our growing infographic library includes 21 traits of great PMs, 20 discovery techniques, non-obvious Claude Code tips and more
We aim to cover the full spectrum of product and AI needs, from advanced to beginner, with a focus on both theory and practice.
How we teach
In order to be able to apply a concept or skill, it’s key to understand it.
We focus on demystifying complex topics, and taking a senior perspective on what good looks like.
That means applying a sophisticated lens to well known frameworks, and showing how to actually make them useful.
Take, for example, the RICE Framework. Every product manager has heard of it, but to deploy it effectively, we teach that scoring with a logarithmic scale, and treating it as a degree of certainty exercise as you progress through discovery is key to good outcomes.
We believe that product managers are smart, numerate and passionate about technology and business.
But we also believe that they need help to cut through the noise, demystify concepts and frameworks and learn the cheat codes behind tools like competency frameworks, jobs to be done, or Claude Code.
We also believe that theory must serve a purpose, and the practical application of any given concept or framework should be clear.
Hands on teaching is at the heart of our philosophy, and for this reason our cohorts and ondemand courses are inherently application led, supported by step by step exercises and instructor content.
Finally, any tool is there to make a product manager better at their job. They should support job excellence, careers, and promotion paths. We measure our success in the number of jobs gained, the number of promotions received, and the effectiveness with which we help leaders onboard and execute.
How we price
We know there are options out there which cost thousands of dollars to get access to materials, attend an 8 week training, or have a one year membership.
We believe that in order to help people routinely gain new skills, education has to be affordable. We’d rather teach more people than charge a lot to a few.
Many of our members come back to us over and over again to enhance and accelerate their careers. We believe that this is because we make it possible for them to do so.
Who we are, and what we care about
Our Mission
To provide people in the tech industry with the skills they need to succeed in their jobs.
Our Perspective
We think the education system is currently failing the tech sector, where many critical roles didn’t even exist 10 years ago.
The options that have sprung up since then are often a huge investment in time and money, dated, or poor quality and fragmented, sourced from the social media sphere.
Often they are theoretical: learners understand the theory behind a concept, but leave not having applied it.
When they turn to options like social media for help, frequently they find a wall of hype and misinformation.
This is especially true when it comes to AI: the landscape is moving so fast that it can be hard to keep up.
We believe the solution is responsive education that aims to provide immediate, actionable answers to the problems people are facing in their day-to-day work.
We also believe that no topic cannot be clearly understood, clearly stated, and the utility and trade offs in deploying it articulated.
We pride ourselves on breaking down complexity, providing real models and exercises that people can implement, and ensuring that after every course, learners leave with something concrete.
Finally: we believe that education that needs to keep pace with the times should be affordable and accessible. For that reason we keep our prices lower than competitors. Training should not be a luxury product, and it must show ROI.
If you can’t afford our subscription and would like to apply for a scholarship, write to us at contact@hustlebadger.com.
The team behind Hustle Badger
Hustle Badger is a UK based company, founded in 2022 by Ed Biden and Susannah Belcher. Both have worked in the US, Asian and European tech ecosystem for the last 20 years, building some of the best known internet businesses to come out of those ecosystems.
Their resumes include Depop, Foodpanda, Wooga, Datacamp and Rocket Internet. Critically they are proven operators, having held C-suite positions for multiple years, with a track record of hiring, coaching and building successful teams.
Ed Biden’s specialism is product and tech, and Susannah Belcher’s is go-to-market and operations. We both really like building.
Along the way, we’ve been lucky to work with some talented people to help us do what Hustle Badger does. We have a suite of content producers and instructors who shape and deliver our courses. We also have a great back office team who help us keep the lights on.
Get in touch
If you’re a member of the community and have feedback on how we can make Hustle Badger better, or have a topic you would like us to cover, we’d love to hear from you. Contact us at contact@hustlebadger.com.
